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The tool we wanted didn’t exist, so we built it
We didn’t launch What’s Likely to be bold. We did it because standing still wasn’t an option. Most agencies double down on what’s already...

Jacob Brower
May 143 min read
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People will view your brand favorably when exposed to it, even in passing, study shows
Even fleeting exposure to your brand will make potential customers view it more favorably, a Journal of Consumer Research study finds....

Jacob Brower
Oct 21, 20233 min read
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